The Running Works - BORG Campaign
Our most recent graphic application at the Running Works store in Shoreditch used a special kind of reflective self adhesive vinyl called Dichroic vinyl. The vinyl shows one colour while reflecting back a different colour. The iridescent colour change effect varies from hot deep pink and alluring azure blue depending on the viewing angle. Mirroring the effect on the apparel.
Dichroic colour changing vinyl.
All produced and installed by our in-house team.
Out of hours install.