The Running Works - BORG Campaign

Our most recent graphic application at the Running Works store in Shoreditch used a special kind of reflective self adhesive vinyl called Dichroic vinyl. The vinyl shows one colour while reflecting back a different colour. The iridescent colour change effect varies from hot deep pink and alluring azure blue depending on the viewing angle. Mirroring the effect on the apparel.

Key Points

  • Dichroic colour changing vinyl.

  • All produced and installed by our in-house team.

  • Out of hours install.